This is the current cart view when the Call-To-Action button is sellected.
This lacks foundation and could be scary for an internet direct customer.
This text is at the bottom of a page not associated with the Sharable Cart.
Why have only have "Subscription" shown on the cart twice, and none of the benefits of subscribing or the 30-day money-back guarantee?
This is an example of a potential cart. Notice the subscription renewal information below the Order Total.
A second potential example of a sharable cart. By eliminating the scare words of Subscription (Twice) and Renewal Date front and center, The consumer, coming direct from the internet, gets a warmer reception and feels more empowered to make a good decision about an amazing product.
Another example but with a smaller font size on the Subscription Renewal
Some users may wish to personalize their cart to align with their brand or
remove superfluous language. We can accommodate this through a custom cart
feature, subject to Corporate approval. This not only demonstrates our
flexibility but also acknowledges the influence of marketers and influencers,
which can be a powerful message to the industry.
Currently, when an internet lead navigates to an Asea shareable cart and realizes they are about to subscribe to a product that is yet to be proven to that particular prospective consumer, they are automatically placed in a subscription mode. This lack of flexibility can be off-putting to a skeptical consumer, implying a lack of trial period and limited options. This situation underscores the need for a more user-centric approach.
Without these necessary options, marketers and influencers will not see the conversions they are looking for. Analytics will show landing page activity but not show conversions.
Something like the below could be a complete example of friendly onboarding without compelled action. Marketers want people to convert. They don't want people to empty their cart, then be forced to click on links searching for info, then get caught up doing other things online and lose interest.
The Last thing is the price. It would be great if the price was 39.99 or 39.95 for the subscription, and 49.99 or 49.95 for the single use. Doing this allows me to say this product is under fifty bucks in clever advertising formats. Since there is no tax or surcharge, why not create the opportunity to make an impactful statement and lose one penny to one nickel of renevue?